Estimate

We do not quote from a vague request. We quote from a defined problem.

Meaningful estimates require product context, user stakes, delivery timing, and data sensitivity. The more clearly those constraints are framed, the more defensible the estimate becomes.

First reply
1-2 days
Estimate basis
Scope first
Primary lens
Product fit

What helps accuracy

A defined problem, target users, timeline, required platforms, and whether the work is new build, redesign, or system cleanup.

What changes cost

Ambiguous scope, late architecture changes, cross-platform complexity, and privacy or compliance requirements all affect delivery depth.

How we frame it

We usually break work into product surface, interaction system, implementation scope, and operational constraints before discussing budget.

Process

How we shape an estimate

1

Clarify the problem, user stakes, and expected outcome.

2

Define the delivery surface: app, site, redesign, or system cleanup.

3

Identify complexity drivers such as platforms, integrations, and privacy constraints.

4

Frame the work into phases before discussing budget range.

Before contact

The better the input, the more precise the estimate.

Share the current stage, target platform, required scope, and any hard constraints up front. That helps us answer with a sharper range instead of a vague placeholder.

Checklist
Problem statement
Platform scope
Timeline
Privacy constraints
Why estimate discipline matters

A weak quote often creates the most expensive project.

A cheap quote can become expensive when scope keeps expanding later.
Unclear ownership and unstable delivery rhythm usually cost more than the first invoice suggests.
The right estimate is not the smallest number. It is the most defensible one.
Rule-based estimate orientation
Rough estimate

A rule-based estimate using Nova Key Studio's published feature-module rate card.

Screen count12
12
Common ranges or step buttons
Platform
Feature modules
Adjustments
Estimated total
₩720만

VAT excluded. Orientation only — not a formal quote.

Line items
Planning60
Design120
Development300
Backend240
Base per screen60